SP115_TS19_r080

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1951 Mercury Monarch



Lot : SP115

1951 Mercury Monarch

 

Auctioned on SAT, 2019-04-12

Auctioned at The Toronto Spring Classic Car Auction 2019

 

Sold at $ 57,750

 

Transmission: Manual

Exterior Color:

Interior Color:

 

This particular Monarch is especially notable for its convertible top. It is believed that only four remain in existence. This very special automobile was restored in Fez Red, a colour only available on this model. Powered by a Flathead V8 engine with a manual transmission and rolling on wide whitewall tires, this is a rare and very special part of Canadian automotive historyThis is a once in a lifetime opportunity to purchase such a car.

As North America recovered from WWII, Ford noticed their Canadian sales were stronger in the lower priced fields. Their response to this was to introduce the Monarch, a Canadian only car and while it was largely a Mercury under the skin, it was an exclusive model on the outside and unavailable to the Americans.
This particular Monarch is especially notable for its convertible body style of which it is believed that only four remain in existence. This very special automobile was restored in its eye catching shade of Fez Red, a colour only available on the Monarch convertible. Powered by a Flathead V8 engine with a manual transmission and rolling on wide whitewall tires, this is a rare and very special part of Canadian automotive history and whether shown in the Untied States or even right here in its native Canada, there is almost no chance there will be another one nearby. This is a once in a lifetime opportunity to purchase such a car.