The Toronto Spring Classic Car Auction

Lot : SP115
1951 Mercury Monarch

Auctioned on Saturday, April 13, 2019

Sold at $57,750

  • Transmission: Manual

As North America recovered from WWII, Ford noticed their Canadian sales were stronger in the lower priced fields. Their response to this was to introduce the Monarch, a Canadian only car and while it was largely a Mercury under the skin, it was an exclusive model on the outside and unavailable to the Americans.
This particular Monarch is especially notable for its convertible body style of which it is believed that only four remain in existence. This very special automobile was restored in its eye catching shade of Fez Red, a colour only available on the Monarch convertible. Powered by a Flathead V8 engine with a manual transmission and rolling on wide whitewall tires, this is a rare and very special part of Canadian automotive history and whether shown in the Untied States or even right here in its native Canada, there is almost no chance there will be another one nearby. This is a once in a lifetime opportunity to purchase such a car.